Package Design
For this class project, the objective was to create a beverage. This could be any beverage that is sold as a single serving and multi-pack that comes in different flavors. For example: craft beer, soda, mixer, coffee, tea, seltzer, etc. The brand will be developed for the demographic customer between the ages of 25 and 35 and the brand must keep customers engaged, and not viewed as a traditional beverage in this category.
I chose to create a beverage that currently is not on the market; Fire Cide. This is a theoretical mixture of hard cider and Fireball®. The flavors are original, honey, caramel apple, and vanilla bean. It is sold in corked, glass bottles in order to give a clean and minimalistic, yet expensive feel. We then had to create an Instagram account and show how we would approach the social media branding.
